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SHB50321 Diploma of Cosmetic Tattooing

SIRXMKT002 Use social media to engage customers (SIRXMKT002)


Description
Us of social media is critical to ptromoting many forms of small businesses, particularly in the beauty sector, and none more so than cosmetic tattooing. This content of this unit of competency is designed to support the qualification SHB50321 Diploma of Cosmetic Tattooing, although the information and principles can be applied to many types of client-facing businesses.

The content covers the following topics:
- Organisational policies and procedures for social media use
- Rules and regulations and terms of use
- Social media trends
- Social media platforms
- Legal and ethical practices for use
- Types of social media users
- Techniques for marketing a business on social media
- Social media tools and their use
- Commercial impact of social media platforms
- Sources and types of social media content
Content
  • Introduction to Social Media
  • Copyright information
  • Unit Overview and Introduction to Social Media
  • Prepare to Use Social Media
  • Element 1.1: Prepare to Use Social Media (Part 1)
  • Test 1.1: Prepare to Use Social Media (Part 1)
  • Element 1.2: Prepare to Use Social Media (Part 2)
  • Test 1.2: Prepare to Use Social Media (Part 2)
  • Use Social Media to Engage Customers
  • Element 2.1: Use Social Media to Engage Customers (Part 1)
  • Test 2.1: Use Social Media to Engage Customers
  • Element 2.2: Use Social Media to Engage Customers
  • Test 2.2: Use Social Media to Engage Customers (Part 2)
  • Promote Products and Services
  • Element 3 Part 1: Promote Products and Services
  • Test 3 Part 1: Promote Products and Services
  • Element 3.2 Promote products and services (Part 2)
  • Test 3 Part 2: Promote Products and Services
  • Review Social Media Use
  • Element 4: Review Social Media Use
  • Test 4: Review Social Media Use
  • Practical Assessment Task
  • Preparing for your Practical Assessment
  • Assignment 1: Social Media Calendar Preparation and Upload
  • Assignment 2: Post a curated image of a cosmetic tattoo treatment (#1)
  • Assignment 3: Post a curated image of a cosmetic tattoo treatment (#2)
  • Assignment 4: Post a text-based post
  • Assignment 5: Post a video with audio
  • Assignment 6: Respond to a customer review
  • Assignment 7: Respond to a question
  • Assignment 8: Respond to a complaint or a troll
  • Assignment 9: Social media monitoring report
Completion rules
  • All units must be completed
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